The Buffalo Wild Wings (BWW) app is the digital gateway to the 'Blazin' Rewards' loyalty program and an integrated mobile ordering platform. It is designed to enhance the 'Wings, Beer, Sports' experience by gamifying the dining process. Users earn 10 points for every dollar spent, which can be redeemed for anything from a side of fries to a full party platter of wings.
Functionally, the app excels at streamlining the takeout and delivery process. It features a 'Wing Customizer' that allows users to mix and match sauces (from Mild to Blazin') and seasonings with granular control. Deep Insights: The app's real strength lies in its 'Blazin' Status'—an elite tier for heavy users that offers 12 points per dollar and exclusive 'Secret Menu' items. Furthermore, the app integrates with 'Picks,' a free-to-play sports prediction game that rewards fans for their sports knowledge with additional points. It's a textbook example of how a brand can use an app to foster a community rather than just a transactional relationship.
Pros
Seamless mobile ordering for takeout and delivery with real-time tracking.
High-value loyalty program (Blazin' Rewards) with frequent BOGO offers.
Interactive 'Picks' game that lets you earn rewards by predicting sports games.
Intuitive UI for customizing wing flavors and dipping sauces.
Exclusive early access to new limited-time flavors and sauces.
Easy 'Check-in' feature to earn points for dining in-store.
Cons
The app can be slow to load during peak game times (e.g., Super Bowl).
Points expire after 12 months of inactivity, which some users forget.
Store-specific promotions aren't always reflected accurately in the app.
FAQs
You earn 10 points per $1, or 12 points per $1 if you have Blazin' Status.
Buy one traditional wing order, get one free—a staple reward in the app.
Yes, rewards can be applied to both pickup and delivery orders.
Spend $250 at BWW within a calendar year.
Hot Reviews
You earn 10 points per $1, or 12 points per $1 if you have Blazin' Status.
Buy one traditional wing order, get one free—a staple reward in the app.
Yes, rewards can be applied to both pickup and delivery orders.
Spend $250 at BWW within a calendar year.